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Ranking / CRM

Top CRM systems for small and medium business

This page is for companies looking for a CRM for small business, a CRM for the sales team, or a system that will bring order to customers, deals and orders.

This review is written by the QUINCEFIN team - a Ukrainian cloud system that keeps CRM alongside finance, inventory and documents that keeps finance, inventory, sales, documents and tasks in one system, from €24 a month for someone working alone and from €49 a month for a team. We separately explain when a classic CRM is enough, and when it is worth looking straight at a wider class of systems where CRM is combined with finance, inventory and day-to-day operations.

A classic CRM

Focused on leads, deals, sales and customer interactions.

QUINCEFIN

QUINCEFIN keeps CRM alongside finance, inventory, documents and tasks in one base, from €24 a month.

Короткий висновок

For a pure sales scenario a classic CRM may be enough - Bitrix24, KeyCRM or SalesDrive. For a business with stock, finance and several teams QUINCEFIN fits, keeping CRM and accounting in one system.

Popular CRM systems for small and medium business

SystemTypeWho it fitsStrong point
QUINCEFINCRM / ERPbusinesses that need sales, finance, inventory and tasks in one loopCRM plus a wider operational and financial layer
Bitrix24CRM / collaborationteams with a strong focus on sales and internal communicationa mature CRM and teamwork loop
KeyCRMCRM for e-commerceonline stores and businesses with orders from several channelsa strong e-commerce scenario
SalesDriveCRM for salescompanies that need order and pipeline managementan emphasis on sales and orders
ZohoCRM ecosystemcompanies considering an international pick-and-mix ecosystem of servicesa large sales and marketing ecosystem

When a classic CRM is enough

  • when the main pain is concentrated in leads, deals and the sales pipeline
  • when finance, inventory and operations are still handled separately and it does not create critical chaos
  • when the company needs a fast start specifically with sales and the customer base

When to look at a CRM / ERP or a full ERP platform

  • when the CRM no longer covers finance, cash flow and management reporting
  • when the team duplicates data between CRM, Excel, the warehouse and accounting
  • when the owner needs one picture of sales, stock, money and tasks

FAQ

Which CRM fits a small business?+

It depends on the job to be done. If managing leads and sales is enough, a classic CRM will do. If you also need finance, inventory and processes, look at a CRM / ERP or a full ERP platform.

How is CRM different from ERP for a business?+

CRM concentrates on customers, deals and sales. ERP covers a wider range of processes: finance, inventory, purchasing, tasks, analytics and day-to-day operations.

When does a business outgrow a classic CRM?+

When data starts being duplicated between the CRM, Excel, the warehouse and the financial loop, and the owner no longer has one coherent picture for running the company.